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Trademark Office Actions: What They Are & How to Respond to Them
After working on many trademark applications I noticed there is confusion surrounding what an office action is. We want you to be...

Ashly Guernaccini
May 10, 20213 min read


What are the Different Types of Trademarks?
You might already know what a trademark is, but did you know there are different types of trademarks? And some offer more protection than others? What are the Different Types of Trademarks? types-of-trademarks-and-their-level-of-protectionI'm going to break each type of trademark down a bit, explaining the type of intellectual property each one protects and how strong they are. What is a Trademark? Unlike copyrights, trademarks protect aspects of a company or brand that diffe

Ashly Guernaccini
May 6, 20214 min read


Basic Process & Timeline for Trademark Registration
Here's How Long it Takes to Register a Trademark A common question I get from clients is, how long does it take to complete the federal trademark application process? Unfortunately, it’s not as A-to-B as many of us would like, so if you're considering applying for a trademark, I suggest starting sooner rather than later. How Long Does it Take to Register a Trademark? In general, the trademark registration process takes about 12-18 months according to the United States Patent

Ashly Guernaccini
May 3, 20214 min read


What is Cyber Squatting?
It takes a lot of time and money to build a business from the ground up. Coming up with a catchy yet meaningful business name, getting a...

Ashly Guernaccini
Apr 19, 20213 min read


What is a Trademark?
Do you have a catchy name and cool logo for your business? Do you sell something, or do you provide services to your customers? If that’s the case, then you may want to consider trademark registration. A trademark is a word, phrase, symbol or design that identifies the source of goods of one company from another. Think of the Apple apple, the McDonald’s golden arches, or the fancy Coca-Cola red scripted logo. Those are all trademarks, and they help you find your favorite comp

Ashly Guernaccini
Apr 15, 20211 min read


What is a Copyright?
Are you an artist, musician, photographer, or writer? Do you create beautiful works of art, breathtaking photos, inspiring songs, or...

Ashly Guernaccini
Apr 12, 20213 min read


Trademarks vs Copyrights?
Though you can’t physically hold or touch intellectual property, it can be stolen just the same if it’s not properly protected. If you...

Ashly Guernaccini
Apr 8, 20214 min read


How to Protect Your Brand
Let’s talk about the first Step to Protecting Your Brand You have an awesome product and business is great. You know it and so does...

Ashly Guernaccini
Apr 1, 20212 min read


How to Avoid Issues when Buying or Selling Intellectual Property
Do you have an amazing business idea that is earning you a ton of revenue, and your toying with the idea of selling? Or maybe there is an...

Ashly Guernaccini
Mar 25, 20212 min read
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